The Afro Boy story unfolds amidst the vibrant streets of Addis Ababa, Ethiopia in 2014. In the bustling chaos, a baby boy emerges prematurely. With no visible family support, he is swiftly taken to a private orphanage.

In the months that follow, this resilient little boy defies the odds, growing stronger by the day. The orphanage becomes his sanctuary, filled with the soft whispers of caregivers offering comfort & care and the murmurs of his fellow brothers & sisters.

Luck shines upon him when the orphanage's connections with international adoption agencies come into play. At six months old, he embarks on a journey across continents, for a new home & loving family in Singapore. 

Life takes another turn several years later, when his family settles in the heart of Sydney and adds Australia to his list of homes. The boy who once faced an uncertain future has now grown into a force of nature and embraced his identity as a proud Ethiopian. 

At just 9 years of age he cheekily nicknames himself 'Afro Boy' and with a heart filled with compassion, envisions a clothing brand and product line that will not only elevate your street style but also make a difference in the lives of those less fortunate.

Ethiopia, a land of stark contrasts, holds a staggering 4,500,000 orphans and 150,000 street children. It is here that the 'Afro Boy' brand finds it's true mission, focusing on raising awareness and helping these vulnerable children in any way we can. One child at a time...